Company Blog: The Know-How for Now

March 4th, 2014 After 8 years* of operation, it has come to the decision of the Shadow Development board to officially close our doors. It is a sad moment for all of us while the last bits of "Shadow Development" dissolve into time.

Memory Lane
When we first started back in a college dorm room in October of 2005, our 5-year plan was to expand out of the college and move into our own building, maintaining a full-fledge staff, and helping fulfill our overall mission of "Making the Internet a better place." In 2007, when we officially received an official office space, the dream was coming true. We hired on some more staff and began stretching our market far and wide. We soon became "Bette...

Mar 4, 2014 10:00 AM

It is October 15th, yet again! Which means that it is our birthday! As much as we want to celebrate this big achievement, we're afraid that there won't be a big party this year. Let's save that for next year.

As we turn 8 this year, let's take a moment to reflect on the past years ups and downs:

We upgraded our office from the 200 sq ft to 900 sq ft, which was nice for the 8 months that we had it. Due to some problems, we had to move out of the newer office and move to a virtual office. Not to worry: things aren't all bad.We had to lose our BBB Credentials due to budget constraints. Although we had an A+ Rating with them, we had to discontinue our membership.We moved our hosting serve...

Oct 15, 2013 2:41 PM

As October begins Quarter 4, and the government shutdown in progress, let's reflect back to what happened during the last quarter. Many changes occurred that allowed us to shift direction, and we need to realize what kind of changes this means as far as progress with Shadow Development.

First, we have officially moved out of our office. Our spaces at the Smoky Mountain Development Corporation's Business Incubator Center for New and Expanding Businesses was well lived. We do appreciate everything that has been done for us while in those spaces, and we hope the best for them and their future tenants.

Next, we have progressed with our new site design and server transition. Details aside, ...

Oct 2, 2013 3:25 PM

The state of Shadow Development is coming into its own. The company you see today is more refined, more experienced, more passionate, more ongoing. We are NOT one of the thousands of small businesses that sees a tough challenge and backs down. We are a company that creates, innovates, and simplifies everyday life for a new and better tomorrow.

This year has proven to be a challenging one; at the beginning, hopes were high as our President declared "It's a 'make it or break it' year." The staff saw the inspiration and collaborated on making the events of 2013 a deciding factor for our future. Those events showed us one clear direction that, although difficult, we needed to take. Along w...

Sep 5, 2013 3:49 PM

During a routine systems update this morning, an error occurred at 4:13 am with our primary hosting server that caused a system-wide outage across many of our website and online services. Our developers have been working hard all day to determine the exact reason for the issue, and how to prevent it in the future. Below is an excerpt from the Developer Report:
At 4:13am on June 24th, 2013, the primary hosting server performed mandatory updates as per requested on a semi-daily basis. Shortly after the updates were installed, the server went through a mandatory reboot to ensure the updates were installed correctly.

During the reboot process, an error occurred which dealt specifically with ...

Jun 24, 2013 3:46 PM

"It's going to take me at least 40 hours to implement that change!" When approached with project modifications, some web designers (and developers) prefer a "Per Hour" rate when working. Honestly, it's not a bad way to go from a developer standpoint. Getting paid per hour to make a change to a site and raking in the profit; nice "business model."

However, looking at this from a Client standpoint, there are a few things to consider: "How much will this cost me?", "Will I know it will be done in 40 hours?", "What will it look like once the work is done?", "My bank account can't handle that much. Can it be done any faster?", and so on.

The whole reason a web designer (or developer) is hi...

Mar 29, 2013 10:00 AM

While we design and develop websites for our Clients, we ask for associated photos and pictures to use on their website. Many of them provide us with shots of their office, their staff, case studies, and more. Others go to, type in a relevant term, and send us those pictures. We have no choice but to automatically turn the Google image search results down.

The images I found through Google are in the public domain, so I can use them, right?
The short answer: No.

The long answer: No, not legally. Based on the US Copyright Law amendment of April 1, 1989, anything created with or without the internationally recognized copyright symbol (©) is under the copyright ow...

Mar 27, 2013 10:00 AM

Knowing the best techniques to increase your ranking on Search Engines is beneficial in increasing visitor conversion. One of these techniques is to add extra links on Google, the world's largest search engine.

Many people have asked us "What can we do to get those extra links on Google?". I wish I could say "It's as easy contacting Google" or "Add x to your website," but it's nowhere near that easy.

Let me cover this topic in 2 parts: What these links are and how to get them.

What are these links?
First, these links are the result of the most popular pages referenced and access on a website. Based on how active, popular, and frequently used the website is, the more additional...

Mar 25, 2013 10:00 AM

As 2012 comes to a close, we would like to take a few moments to reflect on the best moments we have had during this eventful year! Out of everything that has happened, here are the best Staff-picked posts that we would like to remember:

Grab a Drink with a Geek!
February 2nd
This post discusses an event that we had a lot of fun with: Drinks with Geeks! Our first even was held on May 5th at Frog Level Brewing Company. The original intent was to invite the general public and allow them to connect with the local Geeks, but it turned out to be a Geek-gathering with beer. Not our expectation, but a great fun none-the-less! We should be holding another Drinks with Geeks event later in 2013! ...

Dec 31, 2012 12:00 PM

Things were working well for our previous space, but it turned out that "creating" our new space was going to be extremely costly. To put it in perspective: roughly $12,000. That was money that neither we nor our landlords could afford for just creating the new space.

So, in order to keep prices down and our expansion going, we have been upgraded to D-2, a 830 sq. ft. space with a 2nd floor (+270 sq. ft) to pretty much do what we want with.

Here are a few photos to offer an insight to what we will be working with:

And if you like videos, here's a video tour (no audio):

Plans are to perform construction during the evenings, and office operations should begin on Januar...

Oct 30, 2012 3:01 PM

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